Content creator & storyteller · Bay of Plenty, Aotearoa

I tell the stories of places
and the people who make them special.

Short-form video, words and clever tools. I help local businesses, community groups and festivals find their audience, then build the systems that keep it growing without burning anyone out.

Let's work together See my work

Psst… 8 little facts about me are hidden around this page. Tap the sparkles to find them. Found 0 of 8

Hollie Jones smiling on the beach, with sand dunes and bush-covered hills behind her
Hi, I'm Hollie. This is who will turn up on the day to help you make magic!

Trusted by these and many more Kiwi organisations and brands

Western Bay of Plenty District CouncilLive Well Waihī BeachWaihī Beach Events & PromotionsTaonga Tū Heritage Bay of PlentyBOP Garden and Arts FestivalNational Jazz FestivalWaihi CollegeMitre 10Tui GardenFarmers

What do you need a hand with?

Scroll-stopping video People-first stories your audience will stop for, watch and share Your week, back Clever apps and automations that do the boring bits for you

My superpower

I see your world through fresh eyes

People often tell me their subject is too boring to post about. Usually, they've just been in their world so long the basics feel old. To your audience, those basics are brand new, and that's where the best stories are.

Swipe for more →

Bruce and I both are in awe of your quick skill to see what is needed and where… We know we have a great project – we also know we need your talents to take it to the world!
Binnie Brown · Taonga Tu, Heritage BOP

Experience you can borrow

Building an engaged audience is my strongest skill, and I'll help you build yours.

Content and storytelling

I shoot, edit and write short-form content that shows a place, a business or an event the way locals actually experience it. Most of my recent work lives on the Waihī Beach channels, as I've been the coordinator there for the past 12 months and have loved getting involved out in the community.

What I believe

People are the heart of every story.

You might be telling the story of a place, a product or a service, but it's the people your audience connects with, and the people they follow. That's why every brand can, and should, create people-centred content.

Tourism Bay of Plenty campaign
Local stories, told through my lens

Watch on Instagram →
Accessible Beach Day
Sharing the good work of people like you

Watch on Instagram →
Walks series
Engaging content people connect with

Watch on Instagram →

Swipe for more →

Content that brings people to the area

After seeing a few of your videos, I cancelled our getaway to Rotorua and booked into the Waihi Beach Holiday Park with my little fam for four nights, and it was amazing! … Waihi is such a beautiful spot we've always just driven past; we can't wait for another holiday to visit again!
Orokawa BayTrig and Forest Loop TrackAthenree WetlandsBowentown cavesBeach Road DeliSaturday Market

Places they visited because they'd seen them in my videos

The content didn't just bring them to the area, it brought them to local businesses too, supporting the wider community.

A visiting family, in a message to me

Another superpower

Camera shy? That's fine by me.

I have a knack for helping people relax and show their true personality on camera. Andrew from Beach Road Deli is very camera shy the moment the camera comes out, but with a few sneaky techniques on my part, he ended up the star of the video.

How I approach content

Between scrappy and cinematic, there's a sweet spot

There's a time and a place for cinematic film and beautiful high-end imagery, but it isn't always what's right for your brand on social media. Most people watch a video once, maybe twice, and what keeps them watching is quick shots and good sound. So I meet in the middle. My content is still polished and professional, just made for the feed rather than the big screen. Nothing is low-res, and everything is made to captivate and engage.

What it looks like

What it's great for

The catch

Behind the scenes

Most reels are edited in Instagram's own Edits app, as Instagram tends to give reels made there an extra boost.

Behind the scenes

Most content is shot on iPhone because it's quick and discreet, so people relax and act naturally on camera.

What's in my kit bag

Kit for every kind of shot

Everything I need to capture a story fits in one bag, so I can turn up anywhere and shoot it all myself.

  • iPhoneEveryday

    Always in my pocket, and people relax in front of it.

  • DJI Air 3S droneAerial

    Coastlines, trails and crowds from above.

  • Fujifilm X100VICamera

    For when a story needs a more polished finish.

  • Insta360 X5360° & action

    Movement, action and point-of-view shots.

  • MicrophoneSound

    Clear audio, so people's own voices carry their stories.

  • Edits, LumaFusion & ResolveEdit & grade

    Edits for most reels, the others for longer edits and colour.

See more on @waihibeachnz Get to know me personally

Want content like this for your business?

Let's chat →

Tools that give you your week back

The other side of what I do

Great content brings people in. Then comes the admin: the bookings, sign-ups, event listings and newsletters.

That's where my other side comes in. I build simple apps, forms and automations that take the repetitive manual work off your plate, so you can spend your time on the things that matter.

Automation · waihibeach.co.nz

What's On & the weekly newsletter

From triple handling to enter once, share everywhere.

Before

3×each event entered
  • The organiser added their event to the website
  • The coordinator then had to manually input the information into another area of the website
  • Every week, they rebuilt the same events from scratch in the newsletter

All up, this job could take hours every week. Hours this person didn't have.

After

1×each event entered
  • The organiser adds their event once
  • It appears on the What's On page automatically
  • It flows straight into the weekly newsletter, reaching all of our subscribers

No double handling, and hours back every week.

Spotlight project · Live Well Waihī Beach

MOVE with You

From paper tracking sheets to a community app. MOVE with You is a month of movement for the whole community. Participants used to track their progress on paper, so I designed and built a dedicated web app that brings everything into one place.

Tap to unlock what the app does

0 of 5 unlocked

Built to suit a not-for-profit budget. The whole app runs on Google Sheets and Google Apps Script, so costs were kept low, with no extra monthly fees or subscriptions.

Cindy and the team at Live Well Waihī Beach couldn't be more grateful for the app, and are so excited to have taken their community event into the 21st century.

Could this work for you?

If your challenge, programme, loyalty card or club still runs on paper or spreadsheets, a simple app like this could save you hours and give your people something fun to come back to.

See MOVE with You
Another exampleHands-off magazine bookingsSee how it works

A completely hands-off sign-up process for anyone who wants to be in the local magazine.

  1. The customer books through a custom online form.
  2. Invoice details go straight to accounts.
  3. The customer gets an email with their own Google file, set up automatically, where they add their images and details.
  4. Each booking drops into the magazine plan as it comes in, so I can see at a glance how many spaces are left to fill.
  5. When an ad size reaches capacity, it switches itself off on the form.

No chasing, no double handling and no overbooking.

Try it · example numbers

Working with you

Your systems, not mine

I'm a quick learner and adapt fast to whatever programs and systems you already use.

The fix-it machine

Got a pain point? Let's dream up a fix.

If a job is repetitive, there's a good chance I can build something to take it off your plate. Pick the one that sounds most like you.

Your fix will appear here…

Spending hours on admin? Let's change that.

Let's chat →

Working together

How it works

  1. Send me your ideas

    Pop me an email with what you have in mind. Rough ideas are welcome.

  2. Let's chat

    We'll make a time to talk it through, over the phone or in person.

  3. Ideas and pricing

    I'll go away and put together some ideas and a quote for you.

  4. We go from there

    Once you're happy, we get started.

An honest note on pricing

What you're really paying for

I'd rather be upfront from the start. As a self-employed contractor, the rate you see isn't what I take home, so here's roughly where each hour goes.

Content & marketing, per hour
Four-hour minimum bookingfrom $65 + GST
Apps, tools & automations, per hour
Or quoted per project. Consultations have a two-hour minimum.from $75 + GST

The fine print

  • A deposit secures your booking.
  • Content bookings have a four-hour minimum.
  • Consultations for apps, tools and automations are charged, with a two-hour minimum, whether I'm working from home or with you in person.
  • Petrol from my base in Tahawai, Katikati is added on top at the IRD mileage rate for reels and in-person meetings.
  • Monthly content packages are available on request, priced by quote.

Every project is different, so get in touch and I'll put together a quote that fits what you need.

Hollie Jones

Where your money goes
Based on the content rate of $65 an hour
4 hrs × $65.00$260.00
GST (15%)$9.75
You pay$74.75
GST passed to IRD−$9.75
Income tax (19%)−$12.35
ACC levies (approx. 2%)−$1.29
KiwiSaver (3%)−$1.95
Left before running costs$49.41

Still to come out of that:

  • Accounting fees
  • Gear upkeep and replacement
  • Software and subscriptions
  • Insurance
  • Planning, admin and emails
  • No holiday pay or sick pay
  • The copious amounts of matcha and Coke Zero I need to function daily 🍵🥤

Based on my own recent tax, ACC and KiwiSaver deductions. A rough illustration only.

Thank you for supporting local!

Get in touch

Got a story that needs telling, or time that needs freeing up?

Answer a few quick questions and I'll come back to you with how I can help. It takes about a minute.

Step 1 of 5
Kia ora! What's your name?
or press Enter ↵

Prefer to reach out directly?

Emailhollieprocter@gmail.com
Phone020 446 5543
Instagram@hollieslowsdown
Good to knowFrequently asked questionsShow the FAQs
What does Hollie Jones do?

I'm a Bay of Plenty storyteller and content creator. I create short-form video content and build time-saving apps, tools and automations for local businesses, community groups and festivals.

Where are you based?

I'm based in Tahawai, Katikati, in the Bay of Plenty, Aotearoa New Zealand. For shoots and in-person meetings, petrol is charged from there at the IRD mileage rate.

How much does content creation cost?

Content and marketing work starts from $65 + GST an hour, with a four-hour minimum booking. Monthly content packages are available on request, priced by quote. A deposit secures your booking.

How much do apps, tools and automations cost?

Apps, tools and automations start from $75 + GST an hour, or can be quoted per project. Consultations have a two-hour minimum, whether I'm working from home or with you in person.

Can you build an app without ongoing subscription fees?

Often, yes. The MOVE with You app I built for Live Well Waihī Beach runs on Google Sheets and Google Apps Script, so costs were kept low for the not-for-profit, with no extra monthly fees or subscriptions.

What kind of content do you create?

People-centred, short-form video. Whether I'm telling the story of a place, a product or a service, I focus on the people behind it, because they're who your audience connects with and follows. Everything is polished and made to stop the scroll, without the cost of a full cinematic production.

What equipment do you film with?

Most content is shot on iPhone, with a DJI Air 3S drone for aerial footage, a Fujifilm X100VI camera, an Insta360 X5 for action and 360° shots, and a microphone for clear sound. Most reels are edited in Instagram's Edits app.

How do we get started?

Send me an email or fill in the contact form with your ideas. We'll make a time to chat, then I'll put together some ideas and a quote, and we go from there.

Psst… there are 8 little facts about me hidden on this page. Look for the ✦ sparkles. Found 0 of 8.